10 Common Website Mistakes That Drive Your Customers Away

Common Website Mistakes

You only get one first impression, as the saying goes, and websites are a place where first impressions mean everything. Within one glance or a few clicks, they can already decide whether or not they want to do business with you. So, check these 10 common website mistakes right away and get that user approval. […]

Our 12 Favourite Apps for Business Owners

Apps for Business Owners

Sometimes the best gift can’t be wrapped – that’s how we feel about finding the perfect apps! As a small business owner, apps can make our lives so much easier, productive, and creative. If you’re running your own marketing channels, a good app can make the world of a difference in your content strategy. As […]

Rethink Your Communication Style to Form Stronger Relationships

Communication Style

Communication is so ingrained in our day-to-day that we often don’t even think about our communication style. Unless you’re asking for regular feedback, chances are you may never notice if your communication style is lacking. If it’s something you haven’t given much thought to, you should definitely start thinking about! Communication skills may be the […]

Discover Digital Marketing: An Interview Series with Hollie Hoadley

Digital Marketing

“When I first created my New Year’s resolution to focus more on my personal health and yes, lose weight, I didn’t realize then that not only would I achieve a 30-pound weight loss, I would also gain a new connection through conversations on Twitter about the temptations of pizza rolls and the real-life struggle of […]

UX Principles: Why They’re More Important Than You Think

UX Principles

Yes, you need to think about UX principles more. The acronym UX is being tossed around here and there when it comes to design, specifically app and web design. Now you may be wondering: Is it relevant to you? When you throw an “X” on any acronym, it can seem daunting, technical, and intense, but […]

Social Media Automation Tools: The Dos and Don’ts

Social Media Automation tools

With all of the different social media networks and the time it takes to upkeep each one, it’s only natural that a lot of social media managers and companies are turning to social media automation tools to help them keep up with it all. While automation tools can take a huge weight off of your […]

Get Ahead of Tax Season by Starting Now

tax season

As year-end slowly creeps up, people start hiding from the cooler weather. Business slows… and so now is the perfect time to get your company ready for tax season! It’s not the sexiest subject, but tax season is a hard reality for all business owners. ​ Tax season doesn’t have to be so bad if […]

Branding Checkup: Now is the Best Time

branding checkup

We drill down into analytics, re-read service agreements, tailor and tweak our goals. But we, many companies and entrepreneurs alike, do not spend much time on branding checkup. Sometimes we never think about it ever again. Are you guilty of this, too? From personal to company branding, it’s important to evaluate your public image once […]

Customer Reviews Are Your Friend

customer reviews

Customer reviews: We all love to read ‘em and write ‘em, but we’re all terrified to ask for them. The unpredictable declarations from our customers can make or break a company. These little things can carry big weight. According to a consumer study by BrightLocal, 92% of consumers report they read online reviews, with 88% […]

Customer Journey Starts on Social Media

customer journey

​It’s no secret that knowing your customer journey and nurturing it throughout the entire life cycle is so important to running a successful business. We know that from the second someone enters a form, emails or calls, or places an order, it’s critical to ensure that their experience is handled with the utmost professionalism and […]