Instagram Features and How to Use Them [ CHEAT SHEET ]

Instagram Features and How to Use Them [ CHEAT SHEET ]

Instagram is a great tool for business, with a lot of Instagram features that can help you build engagement with your followers and potential customers. Playing around with the different Instagram features is a great way to get a feel for what works for your brand while building engagement in the process. You may be […]

Enhance Your Business Reviews on Google Using QR Codes

Enhance Your Business Reviews on Google Using QR Codes

Your Google Business Profile (GBP) is one of the most flexible and powerful tools a business owner has and QR Codes can help. It puts your business on Google’s radar. It opens you up to a potential customer base in the billions. It is a platform for marketing your brand. When potential customers search for […]

From Pen to Persuasion: Content Writing, Copywriting, and Copyediting Compared

From Pen to Persuasion: Content Writing, Copywriting, and Copyediting Compared

At some point, you have come across the terms content writing, copywriting, and copyediting. All three are relevant because your business needs written materials, especially for digital marketing. While they might seem similar, they’re quite specific terms with specific uses. Let us explain the different purposes for content writing, copywriting, and copyediting. That way you’ll […]

Social Media Automation Can Ruin Your Business

Social Media Automation Can Ruin Your Business

Today, you experience automation every day. Your phone or computer corrects your spelling, a car parks itself, lights automatically turn on, off, or dim. Automation takes simple tasks off our to-do lists and completes them automatically. It can make any job easier and offload the burden of cumbersome or tedious tasks, but just like any […]

Accessible Font is Everyone’s Type

Accessible Font is Everyone's Type

Font choice is an important factor in creating any content that includes text, whether it’s a document, images or video, or even an entire website. Most of the content on the internet and in the world is text. It’s everywhere, and even visual content includes a good measure of the written word. Naturally, you want […]

Let’s Talk Marketing: The Human to Human Kind

Let’s Talk Marketing: The Human to Human Kind

Business to Business (B2B) and Business to Consumer/Customer (B2C) are familiar marketing terms but have you heard of Human to Human (H2H) marketing? An alternate strategy that reenvisions marketing and focuses on the actual people behind your customers and the human element behind your business. It’s marketing that’s personable; it doesn’t focus on businesses or […]

Humanizing Your Brand: How to Showcase Your Brand Personality and Values

Humanizing Your Brand: How to Showcase Your Brand Personality and Values

We’ve explained the difference between branding and marketing and how both play a big role in your overall business success. We’ve also discussed the importance of human to human marketing, but it’s not just your marketing that needs to be human. Your brand is the foundation of your marketing efforts, so when you are positioning […]

The Online Networking Trap: Real World Rules Still Apply

The Online Networking Trap: Real World Rules Still Apply

Online networking has exploded over the past few years. With so many different platforms on which to connect, such as Instagram, LinkedIn, Twitter, and Google Business Profile, it’s become the easiest way to make and keep great contacts. Think about it: you don’t have to leave your house or get dressed up (although you should […]

Top 7 Traits of a Successful Entrepreneur

Got What it Takes? Top 7 Traits of the Successful Entrepreneur

So, do you think you have what it takes to be a Successful Entrepreneur? When I tell people that I run my own business, they usually say, “I wish I could do that.” My first thought is, “Why don’t you?” I’m happy being an entrepreneur, and I’d like to see everyone as happy as I […]