Case Study Somatic Coaching Academy

Using Human-to-Human Marketing to Bring a Health & Wellness Brand Long-term Sustainable Success

Meet Somatic Coaching Academy promoting health and wellness through trauma-informed strategies

The Somatic Coaching Academy was founded by Brian Trzaskos (a physical therapist) and Ani Anderson (an occupational therapist) to introduce holistic education that puts their clients’ patients at the center of their healing journey.

Their innovative approach is rooted in focusing on how the patient experiences pain, stress, and anxiety, as well as using techniques that realign the body, mind, and emotions to create wholeness.

Since its launch over ten years ago, the practice has gained popularity as more health practitioners learn about the tangible benefits of its trauma-informed coaching solutions.

Services Provided

“One of the most gratifying aspects of our work is watching our clients’ eyes light up when they see the potential of human-to-human marketing to transform their business. From the website backend to their marketing messaging and brand image, everything plays a role in how a company is perceived, and sharing that knowledge with clients sets the stage for successful collaborations.”
Hollie
Hollie Hoadley
Founder & CEO of Creative Solutions

The Challenge

Ani was referred to the Creative Solutions team for social media services to raise brand awareness and attract new clients. However, Hollie Hoadley, Founder & CEO of Creative Solutions, discovered that the business needed a solid, integrated marketing plan before executing any effective social media activities.

The client agreed but unfortunately suffered from what we call PBASD “Post-Bad-Agency Stress Disorder”. Her experience with other marketing suppliers was the same as what we’ve heard from many of our long-term clients: they over-promise, underdeliver, and don’t provide value.

To reassure Ani, Hollie introduced her to Creative Solutions’ unique human-centered marketing strategy that connects with customers on a deeper, more empathetic level by letting real customer experiences do the marketing for them, eliminating guesswork.

Ani agreed to have the Creative Solutions team execute a comprehensive Website and SEO audit to identify issues in their existing website’s technical, design, and marketing functions.

The human-to-human approach to a solid marketing solution

Creative Solutions’ human-to-human marketing helps companies develop an impactful brand that makes a lasting impression on the public. Critical elements of this technique include defining the company’s “why”, business philosophies, reasons why the public should engage with them, service offerings, and much more.

Phase 1 Website SEO + Technical Audit

In January 2023, Creative Solutions carried out a Website SEO + Technical Audit in order to make recommendations to improve its overall messaging with a focus on education and conversions. Creative solutions focused on technical efficiencies for their website as well as optimizing for search.

Hollie presented the recommendations to Ani in a clear, easy-to-follow format that her technical IT team could implement with support provided by Creative Solutions when needed. This was a very collaborative experience where their technical IT team could reach out to Creative Solutions for any support during the change management phase.

The audit also helped Ani understand the value of the human-to-human marketing strategy that Creative Solutions offers its clients. She trusted the process and agreed to move forward with a marketing plan in June.

Phase 2 Planning and preparing for the marketing strategy

During the discovery phase for the website technical + SEO audit, and preparing for the marketing strategy, Creative Solutions found a much bigger issue that previous agencies had missed: the website user experience (UX) had never been researched and defined. One of the main stumbling blocks of their UX was that website visitors didn’t understand which courses were for them, if they had to start at a specific course, or if they could go directly to the certification courses.

Creative Solutions used Service Design tools to correctly investigate their Persona’s, map out the user journeys, and audience conversion flows, to eliminate confusion. They also helped their client create course packages detailing who should take which program and the expected outcomes. All courses now had entry points and hierarchy.

Once the UX was clearly defined and implemented, the team was ready to develop Somatic’s marketing plan.

Phase 3 Designing a tailored marketing plan

Somatic’s shiny new marketing strategy was designed to accomplish three main objectives:

  1. Increase brand awareness as measured by audience reach, social media followers, and website traffic
  2. Strengthen the company’s online presence through an updated website experience and competitive SEO strategy
  3. Boost the number of qualified leads generated by thorough targeted marketing campaigns and improved lead-nurturing strategies

Somatic Coaching Academy Getting Down to Business

Step 1 Initial promotional activities “Launch + Leverage”

  • Social media content
  • Sales emails
  • Strategic partnerships
  • Student ambassadors
  • Word of mouth referrals
  • Ongoing website updates when warranted

Step 2 Subsequent promotional activities “Attract + Promote”

  • Social media content and community management
  • Sales and nurture emails
  • Digital ads
  • SEO
  • Paid Speaking engagements
  • YouTube channel
  • SCA Podcast
  • Free speaking engagements

Step 3 Long-term promotional activities “Nurture + Grow”

  • Website FAQ section
  • Blog writing and engagement
  • Guesting on podcasts
  • FAQ webinars
  • Monthly newsletter for returning students
  • Slack channel for returning students
“We believe that supporting health and wellness businesses with effective marketing strategies is more than about building business – it’s also about making a positive impact in the lives of others. The ripple effect of refocusing a marketing strategy to help people heal from pain and stress strengthens the bonds between us all, making our work all the more worthwhile.”
Hollie
Hollie Hoadley
Founder & CEO of Creative Solutions

Somatic Coaching Academy Growth

Ani approved the marketing plan, after which Creative Solutions started providing social media services to build awareness, excitement, and engagement with the brand.

With their new marketing strategy in place and a solid foundation to support it, Somatic Coaching Academy now has unlimited potential to enjoy sustainable organic growth, all thanks to the deeper connections made with human-to-human marketing.