Event Marketing: Tips and Tricks for a Successful Campaign

Event planning can be exciting but also a bit overwhelming. Whether you’re putting together a small charity event, community festival or corporate seminar, careful planning and smart marketing are the secret sauce to success. Here’s a handy checklist to help you sail smoothly through your event marketing journey and ensure your event is the talk […]

The Art of Designing Brand DNA

The Art of Designing Brand DNA

The art of designing brand DNA is similar to sculpting a masterpiece. It requires a delicate blend of creativity, strategy, and a gut sense —a meticulous but beautiful process that sets the stage for your brand’s narrative to unfold. So, how does one go about designing brand DNA? In this blog, we will break down […]

Branding Is So Much More Than A Logo


When it comes to branding, many companies think the first step in creating their brand is designing a logo. While a logo is a very important part of your brand (it is, after all, one of the first things people will see of your brand), it’s not the most important part of your brand. Branding […]

Humanizing Your Brand: How to Showcase Your Brand Personality and Values

Humanizing Your Brand: How to Showcase Your Brand Personality and Values

We’ve explained the difference between branding and marketing and how both play a big role in your overall business success. We’ve also discussed the importance of human to human marketing, but it’s not just your marketing that needs to be human. Your brand is the foundation of your marketing efforts, so when you are positioning […]

Branding vs. Marketing: What’s in a Name (and Logo)?

Branding vs. Marketing: What’s in a Name (and Logo)

Branding and marketing are words everyone has heard countless times, and usually people have a general sense of what they are or involve. People, however, often use them interchangeably when they are distinct and accomplish different things for your business. We’ll explain branding vs. marketing, why both are essential and how they work together to […]

Our 12 Favourite Apps for Business Owners

Apps for Business Owners

Sometimes the best gift can’t be wrapped – that’s how we feel about finding the perfect apps! As a small business owner, apps can make our lives so much easier, productive, and creative. If you’re running your own marketing channels, a good app can make the world of a difference in your content strategy. As […]

Rethink Your Communication Style to Form Stronger Relationships

Communication Style

Communication is so ingrained in our day-to-day that we often don’t even think about our communication style. Unless you’re asking for regular feedback, chances are you may never notice if your communication style is lacking. If it’s something you haven’t given much thought to, you should definitely start thinking about! Communication skills may be the […]

Discover Digital Marketing: An Interview Series with Hollie Hoadley

Digital Marketing

This “Discover Digital Marketing Interview Series featuring Hollie Hoadley” was originally a guest-post on August 19th, 2016 by Kristi Allen. “When I first created my New Year’s resolution to focus more on my personal health and yes, lose weight, I didn’t realize then that not only would I achieve a 30-pound weight loss, I would […]

UX Principles: Why They’re More Important Than You Think

UX Principles

Yes, you need to think about UX principles more. The acronym UX is being tossed around here and there when it comes to design, specifically app and web design. Now you may be wondering: Is it relevant to you? When you throw an “X” on any acronym, it can seem daunting, technical, and intense, but […]

Branding Checkup: Now is the Best Time

branding checkup

We drill down into analytics, re-read service agreements, tailor and tweak our goals. But we, many companies and entrepreneurs alike, do not spend much time on branding checkup. Sometimes we never think about it ever again. Are you guilty of this, too? From personal to company branding, it’s important to evaluate your public image once […]