Humanizing Your Brand: How to Showcase Your Brand Personality and Values

Humanizing Your Brand: How to Showcase Your Brand Personality and Values

We’ve explained the difference between branding and marketing and how both play a big role in your overall business success. We’ve also discussed the importance of human to human marketing, but it’s not just your marketing that needs to be human. Your brand is the foundation of your marketing efforts, so when you are positioning […]

Branding vs. Marketing: What’s in a Name (and Logo)?

Branding vs. Marketing: What’s in a Name (and Logo)

Branding and marketing are words everyone has heard countless times, and usually people have a general sense of what they are or involve. People, however, often use them interchangeably when they are distinct and accomplish different things for your business. We’ll explain branding vs. marketing, why both are essential and how they work together to […]