Event Marketing: Tips and Tricks for a Successful Campaign

Event planning can be exciting but also a bit overwhelming. Whether you’re putting together a small charity event, community festival or corporate seminar, careful planning and smart marketing are the secret sauce to success. Here’s a handy checklist to help you sail smoothly through your event marketing journey and ensure your event is the talk of the town!

Theme and Registration

Start by Picking an Interesting Theme:

A great theme piques curiosity and makes promoting your event a breeze. Events like Ribfest, Taste of the Kingsway, Santa Clause Parade, AI webinars, and women’s conferences are great examples of themes. Once you choose a theme, consider your audience and what type of places they are looking for upcoming events to attend.

Registration Platform:

 Select a single platform for all registrations and stick with it. Eventbrite is a popular choice for its ease of use and seamless integration. Here are some honourable mentions:

  1. Cvent: A comprehensive platform offering extensive features for event registration, management, marketing, and analytics.
  2. Bizzabo: Popular for its robust event management and marketing capabilities, with a strong emphasis on user experience and integration options.
  3. RegFox: Favoured for its flexibility, customization options, and competitive pricing, making it a great choice for a variety of events.
  4. Ticket Tailor: Well-liked for its simplicity, affordability, and ease of use, especially for smaller events or those looking for straightforward ticketing solutions.

Target Lists and Incentives

Create Your ‘Target’ Lists

Identify and categorize your audience:

  • Attendees: Who will love or benefit from your event?
  • Strategic Partners: Who can add value and help you share your event?
  • Donors and Sponsors: Who can help fund your event?

Volunteers: Who has a passion for your event and can help make it run smoothly?

Offer Incentives: Who doesn’t love a discount? Offering incentives like early bird discounts, exclusive content, or special access will assist in boosting your numbers and will get people excited to register.

Promotion Plan

Budget and Strategy: Figure out if you have an ad budget or are going the grassroots route. Social media platforms like Facebook (FB), LinkedIn (LI), Instagram (IG), and Twitter/X offer great ways to promote your event without breaking the bank. Also, consider coupon codes or affiliate incentives to partners. You will have to budget this in. 

Create a Hashtag: Come up with a unique event hashtag and make sure it’s not already in use. This will help track engagement and create a buzz. Post it everywhere! It is just as important as your social media handles. 

Tap Into Your Network: Reach out to your existing network and strategic partners. Reward past attendees with special offers or discounts to keep them coming back.

Event Pages and CTAs: Create a special event page on your website with an easy-to-find RSVP button linked to your page. Include clear calls to action on your site and in your popular blog posts.

Social Media Events:

  • Facebook Event: Set up an event on your business page, invite speakers and sponsors to co-host, and post regular updates to keep everyone engaged and in the loop.
  • LinkedIn Event: Create an event and tap into your professional network.
  • Instagram: Pin the event on your Instagram. Add the information your followers will need to know about the event. Post a lot of stories and use the link sticker feature to link to your registration page. 

Content Creation: Share fun and engaging social media content across your platforms. Use a Linktree on Instagram to manage multiple links. Tag your speakers and sponsors to broaden your reach.

Partner Promo Package

Work with Partners: Collaborate with industry and community partners to spread the word about your event.

Provide them with a Partner Promo Package, including:

  • Swipe Copy: Pre-written text for easy sharing.
  • Email Templates: Ready-to-send emails with all the event details.
  • Social Media Posts: Posts with important URLs, hashtags, CTAs, and tag handles.

By following this checklist, you’ll have a solid event marketing strategy that maximizes reach and engagement. From picking an awesome theme to working with partners, every step is designed to build excitement and ensure your event is a smashing success. 

Happy planning!

If you liked this blog and are hungry for more, check out the blog link below where we talk about how you can elevate your non-profit cause through the power of fundraiser marketing.

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