Marketing a business has its challenges, and chances are you’ve built a solid plan for 2020 and have already hit “go” on your social media strategy. Take a moment to pause and consider these 5 must-trys on your social media channels this year (if you haven’t already). It’s important to be constantly innovating, testing, learning, and measuring the success of everything that you do on social media – especially as things change so quickly online!
Here is a list of 5 things we think you should try on social media, like now:
1. Video, video, video!
Seriously, are you using video yet? Investing in some kickass video content is something you should check off your list last year, but some companies and brands are hesitant to invest. We’re here to tell you to get some video content and use it! Video content is super effective. According to Google, 6 out of 10 people would prefer to watch online videos than T.V.
Video content can come in all shapes and forms, from product videos and how-tos, testimonials clipped together, long-form commercials, interviews with your employees or leadership – anything. The sky is the limit, and it’s important to build video into your social media strategy. Best part is, if you don't have the budget to hire a company, pull out that smart phone, grab a lapel mic, stand in front of a window and get to recording. You can use apps like Videorama to edit as well! All for free and from the comfort of your own home.
2. Influencer marketing
Influencer marketing is still on the rise, as working with influencers can be a budget-friendly and effective way to broaden your audience and sell more products. Having influencers post about your products and brands bring an authentic, grass-roots strategy to your social media toolkit. This year, why not give it a try?
3. Amplify a cause you believe in
Corporate social responsibility has always been important for any company to participate in, but this year, it’s time to amplify. Both your customers and your employees will appreciate that your brand stands for more than just profit, and giving back is a great way to do good and feel great. Pick a cause that makes sense for your brand to support (something that will resonate with your brand, employees, and customers) and talk about it on your social channels!
4. Show off your loyal customers
Social proof is extremely effective, which is why influencer programs and testimonials are such impactful marketing strategies. One way to amplify testimonials is to feature customers on your social media channels. Ask those brand ambassadors for a video testimonial (or pay a company to do a shoot for you), or write up a blog post to share on your channels. Interview your best customers about how they use their products or services and get even more content for your channels. Be creative and let your customers speak for you. The best marketing tool is a happy customer!
5. Engaging Every. Single. Day.
While this one shouldn’t be on the list, since it should be second nature, we can’t omit it just yet because so many businesses forget that social media requires daily attention and to be social! Even if it’s 10 minutes a day to like, comment, or repost content from your followers, it is so important that you take the time to get on your social channels daily. Remember, your social media is also a customer service tool as well, so you want to check daily and reply to comments and inquiries as quickly as possible.
Try new things & measure them!
The only way you can grow and amplify your social media strategy is if you try new things, measure how effective they are for your brand, tweak it, and try again. Not every strategy will work for every company, but you don’t know until you try. Video might be insanely effective for your audience, and you might decide to try it and invest in hiring an agency to shoot some great content this year. You can make more informed decisions if you test and learn.