The 3 Es of Social Media Posts to Retain Your Audience

Social media posts

Social media 101: 80% of your content should attract and keep your audience engaged. To retain their attention, stop making all your content with the intention to sell! Be useful! Give your audience something that they need like entertaining, educational, and engaging content. These are the three Es that you should apply on your social media posts.

1. Entertain

Social media posts: Entertain

Samples of posts to entertain your audience:

  • Industry news,
  • Inspirational quotes
  • Events
  • Influencer posts in your field
  • Shout outs
  • Community news
  • Videos/Flipagram
  • Jokes

2. Engage

Social media posts: Engage

Samples of posts to engage your audience:

  • Fill-in-the-blank
  • Caption this image
  • What word comes to mind
  • Finish this statement
  • Ask people to share
  • Where’s Waldo?
  • Pick A or B
  • Contests

3. Educate

Social media posts: Educate

Samples of posts to educate your audience:

  • Blog posts,
  • Tips,
  • Guide/whitepaper,
  • News,
  • Instructional Video,
  • Top 10 or lists,
  • Something special you know,
  • Something related specifically to your field.

Finally, all about you

And then for the other 20%, fill your boots. Feel free to sell and promote your business! Ideas of what to post for the 20%:

  • Your work
  • Selfies
  • Personal
  • Sales
  • Videos of you working
  • Behind the scenes
  • Your faves
  • Testimonials

Always be social!

And once you’ve figured out what to post, be social. Say hi! Start a conversation. See how they are doing. Say thanks. You never know what can come out of a new conversation.

Save this diagram as your guide:

Don’t lose the audience you worked so hard to get! Remember to always integrate the three Es on your social media posts. When people feel appreciated, they stick around and thank you by the way.

You want to learn more? We are here to help your business achieve your social media and marketing goals.

Share the Post:

Related Posts