Branding Is So Much More Than A Logo

branding

When it comes to branding, many companies think the first step in creating their brand is designing a logo. While a logo is a very important part of your brand (it is, after all, one of the first things people will see of your brand), it’s not the most important part of your brand. Branding […]

Branding Checkup: Now is the Best Time

branding checkup

We drill down into analytics, re-read service agreements, tailor and tweak our goals. But we, many companies and entrepreneurs alike, do not spend much time on branding checkup. Sometimes we never think about it ever again. Are you guilty of this, too? From personal to company branding, it’s important to evaluate your public image once […]

Chatbots Will Soon Interrupt Your Conversations on Messenger

Messenger chatbots

This past week, Mark Zuckerberg announced at F8, Facebook’s annual global developer conference, how they build branded chatbots. Yes, it’s as we all thought. Robots are slowing taking over, but in this case, they’ll be taking over in the form of brands. ​ What are chatbots and what do they mean to me? It’s an […]